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I’m a Lead Product Designer based in the Greater Toronto Area, currently designing thoughtful experiences at Flipp.
I’ve led end-to-end design of both 0-1 and 1-N product experiences across retail technology, and learning and performance development, grounded in research, data, and product strategy. I’ve also operationalized design through training, tooling, and cross-functional collaboration, enabling teams to move efficiently while maintaining a high bar for craft. Whether building systems, guiding product direction, or navigating ambiguity, I focus on delivering solutions that drive business value and make a meaningful difference for users. I’m passionate about coaching and enjoy helping designers grow in both confidence and critical thinking, especially within complex product environments.
Outside of work, you'll find me behind a camera, documenting license plates (yes, really), or practicing hand lettering.
awards & speaking
Ted Rogers Business Excellence Award
December 2021
Rogers Communications
Webinar Presenter @ Registered Graphic Designers of Ontario (RGD): The Design Educator
September 2020
Graduate Edition (Episode 3): Reflecting on your education experience, what was missing?
Speaker @ Sheridan College
April 2019
Web Design Graduate Certificate Program
Adobe Design Achievement Awards (ADAA)
Five-time Semifinalist:
3x Fine Art - Graphic Design / Print category (May & July 2018, July 2016
)
Social Impact - Photography / Print / Illustration / Graphic category (May 2018)
Commercial - Print / Graphic / Illustration category (May 2018)
RGD Graduate Award
May 2018
Hans Kleefeld Design Excellence Award
December 2017
Sheridan College
experience
Flipp
May 2026 — Present
Lead Product Designer
October 2023 — May 2026
Senior Product Designer
August 2021 — October 2023
Product Designer
Rogers Communications
June 2018 — August 2021
Product Designer
Halton Healthcare
April 2017 — May 2017
Design Intern
Freelance Designer
April 2015 — June 2018
education
York/Sheridan Design (YSDN)
2014 — 2018
Bachelor of Design (Hons, Cum Laude)
International Baccalaureate
2012 — 2014
Visual Arts Diploma (SL)
© Rana Soliman
Last Updated: May 2026